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About Jo
Speaking at the first Great Big Yawn Mental Health Fest, November 2023
About Jo
Support from someone who understands what it feels like to keep going while quietly losing yourself
I know what it is like to carry a lot, hold things together, and keep pushing through while feeling emotionally worn down underneath.
After years working in healthcare and navigating my own experience of overwhelm, I help high-achieving people-pleasers: the capable, reliable ones who deliver for everyone else, keep the peace, and come last on their own list.
From the outside they are doing well. Inside, they are quietly wondering why the thing that was meant to feel like arriving just feels flat.
Rather than managing the symptoms of stress and burnout on the surface, Jo works with the pattern driving all of it underneath, the one that has been running for years without ever changing how they feel, so the shift actually lasts.
Practical, grounded support
My work combines emotional wellbeing coaching with practical tools and strategies that help you handle real-life situations with more clarity and less guilt.
A calmer mind and a clearer voice
I help you understand the patterns behind the overwhelm, build steadier emotional responses, and speak up in ways that feel honest, kind, and more like you.
I'm also a qualified Yawning Ambassador
The Great Big Yawn, a global movement bringing awareness to the body's natural healing signals. Because sometimes the most powerful reset your nervous system has is the one you've been suppressing for years.
I have been part of this movement since its very first event in 2023 — and it has shaped how I work with every client since.
Jo Brown holds qualifications in
Her practice draws on TARC EFT tapping, clinical hypnotherapy, and practical coaching frameworks to support clients with burnout, boundaries, and communication fatigue.
In 2026 I was named Best Life Coach in Aberdeen, and Best Emotional Wellbeing Coach for Scotland at the UK Enterprise Awards. The work being recognised is the pattern underneath, not the symptoms on top.
"Hi, I'm Jo — watch this if you're not sure this is for you."
You don't need fixing. You need support.
If you're ready to stop carrying everything alone, understand what's been keeping you stuck, and start feeling more like yourself again, I'd love to talk. No pressure, no pitch. Just an honest conversation about where you are and whether I can help.
Honest, practical support for calmer emotions, clearer communication, and stronger boundaries.
Cost should never be the only reason someone doesn't get support. If things are genuinely tight right now, reply to any email or get in touch directly
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